Q One way to identify a competitive advantage is new product development. The new product development process requires a significant amount of company resources, both in the form of people and funding. One accepted method was developed by Dr. Robert G. Cooper and is called the "Stage-Gate" method of product development. You can Google this model and see that there is a plethora of opportunity for the company to cancel the new product development. Part I. Initial Post Using the course materials (and conduct additional research if desired): Explain why it is imperative a company continue to offer value and identify a competitive advantage. Determine how the company will determine if there was a market demand for a new product innovation. If not, what steps might be taken to halt the new product development process? Identify and describe a new product innovation that failed and compare it to a new product innovation that succeeded. List one product failure and one product success, and discuss the potential impact the marketing strategy might have had on both outcomes. Part II. Connect with Classmates Please meaningfully engage with at least two peers to move the conversation forward. Share insights about what they said, ask questions, share experiences, etc. Remember Actively monitor your own discussion thread and other posts throughout the module and respond as appropriate. Keep in mind that your grade is based on your thought development and adherence to the assignment requirements. In addition to expanding your knowledge, discussion activities allow you to practice professional writing that you use throughout your coursework and in your career. In order to receive maximum points, be sure to do the following: • Reference course materials to support your initial post and when replying to your classmate's posts. • Cite references for direct and paraphrased quotes within the post and at the end of the post using the latest edition of APA. • Add your analysis. Evaluation Please see the rubric attached to this page to learn more about how your posts are graded. All discussions combined are worth 20% of your final course grade.